Jeremiah Owyang and John Lovett have provided the industry with a great resource.

In March Jeremiah and Ray Wang of Altimeter published their report on Social CRM: The New Rules of Relationship Management.

Altimeter has partnered with Web Analytics Demystified to provide frameworks for social media analytics. I appreciate their effort to survey the social media monitoring community and then share their work in a creative commons sense.

One thing to note is that the chart below (from the report) doesn’t give attribution to Alterian SM2’s capabilities.

Audience Engagement: Alterian SM2 tracks comments, linkbacks, retweets & quantitatively measures them

Active Advocates: There’s a report called ‘Key Authors’ in SM2 which lists the authors that are creating the most content. Their influence can also be identified

Advocate Influence: SM2 identifies influence for all of the conversations that it gathers

Idea Impact: SM2 measures positive & negative sentiment and also tone. It also offers the unique capability to customize the dictionary used for determining them

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You can see the whole report here which includes the formulas for calculating the metrics. You can download your own copy from Slideshare.

Altimeter Report: Social Marketing Analytics
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